Thinkific for Webinar Funnels: Turn Free Sessions Into Paid Enrollments

By Sweeta

Thinkific helps educators turn free webinars into paid course enrollments. We tested the webinar to enrollment pipeline. Here is how it performs versus Kajabi.

Thinkific is a leading course platform with 50, 000+ creators. While it does not include a built in funnel builder like Kajabi, its course hosting, community features, and app ecosystem make it a strong foundation for webinar to enrollment pipelines. We tested the complete workflow for 4 educational businesses.

What Is Thinkific

Thinkific is a course creation and hosting platform that handles content delivery, student management, payments, and community. Unlike Kajabi which bundles marketing tools, Thinkific focuses on the learning experience and relies on integrations for marketing and funnels.

Quick Verdict

Criteria · Rating

Course Hosting · 10/10

Student Experience · 9/10

Built in Marketing · 5/10

Integrations · 8/10

Value for Money · 9/10

Overall · 7.8/10

Best for: Educators and training companies that prioritize learning experience and need a robust course platform to pair with external webinar and funnel tools.

Starting price: Free (1 course), $49/month (Basic), $99/month (Start), $199/month (Grow)

Key Differences from Kajabi

Thinkific and Kajabi serve the same market but with different philosophies. Thinkific excels at course delivery: more flexible content types, better student experience, superior analytics on learning outcomes. Kajabi excels at marketing: built in funnels, email, and pipeline management.

For webinar funnels specifically, Thinkific requires external tools for registration pages (use Leadpages or ClickFunnels), email automation (use ActiveCampaign), and webinar hosting (use Demio or WebinarJam). Thinkific handles payment processing and course delivery.

Pricing

Plan · Monthly · Courses · Students · Transaction Fees

Free · $0 · 1 · Unlimited · 10%

Basic · $49 · 5 · Unlimited · 0%

Start · $99 · Unlimited · Unlimited · 0%

Grow · $199 · Unlimited · Unlimited · 0%

Frequently Asked Questions

Should I choose Thinkific or Kajabi for webinar based course sales?

If marketing and funnel building are your priority, choose Kajabi. If course quality and student experience are your priority, choose Thinkific and pair it with external marketing tools. For businesses that want to invest in best in class tools for each function, Thinkific + ClickFunnels + ActiveCampaign is a powerful combination.

Need help building a course sales funnel? Get expert guidance from our team on the best platform combination for your educational business.