WebinarJam Review: How It Converts Live Viewers Into Buyers
By Sweeta
WebinarJam is built specifically for selling during live webinars. We tested its conversion features across 25+ live events. Here is how it performs.
Most webinar platforms focus on hosting meetings. WebinarJam focuses on selling during live presentations. That distinction matters. We ran 25+ live webinar campaigns on WebinarJam and tracked every conversion metric. This review covers the sales specific features that set it apart.
What Is WebinarJam and Who Is It For
WebinarJam is a live webinar platform designed specifically for marketing and sales webinars. Built by Genesis Digital (same team behind Kartra and EverWebinar), it includes features purpose built for converting attendees into buyers: timed offers, one click purchasing, panic buttons for live redirects, and built in urgency tools.
Quick Verdict
Criteria · Rating
Live Webinar Quality · 9/10
Sales/Conversion Features · 10/10
Registration Pages · 7/10
Email Automation · 6/10
Ease of Use · 8/10
Overall · 8.0/10
Best for: Coaches, course creators, and businesses that sell products or services during live webinar presentations.
Starting price: $99/month (Basic), $199/month (Professional), $499/month (Enterprise)
Key Features for Webinar Sales
Timed Offer Pop Ups
This is WebinarJam's signature feature. You can schedule offer buttons, CTAs, and purchase links to appear at exact timestamps during your presentation. When you reach the pitch portion of your webinar, the buy button appears for all attendees simultaneously. You can set it to disappear after a set time to create urgency.
In our campaigns, timed offers converted 40% better than static links in chat. The visual prominence of a pop up button compared to a chat link makes a significant difference.
One Click Purchase
WebinarJam's integration with payment processors allows attendees to purchase without leaving the webinar room. The checkout opens in a side panel, maintains the webinar video, and completes the transaction in under 60 seconds. Reducing friction between "I want this" and "I bought this" is the single biggest lever for webinar conversions.
Panic Button
The panic button lets you redirect all attendees to any URL instantly. Use it when your live offer is about to expire, when you need to move attendees to a checkout page, or when technical issues require a room change. We use it at the end of webinar pitches to send all attendees to the sales page simultaneously, creating a surge of urgency.
Engagement Tools
WebinarJam includes polls, Q&A, chat, and hand raise features. These keep attendees engaged throughout the presentation. Engaged attendees are 3x more likely to purchase. We typically run 2 to 3 polls during a 60 minute webinar: one at the start (to build engagement), one before the pitch (to qualify interest), and one after the offer (to identify objections).
Pricing Breakdown
Plan · Monthly · Attendees · Presenters · Duration
Basic · $99 · 500 · 2 · 2 hours
Professional · $199 · 2, 000 · 4 · 3 hours
Enterprise · $499 · 5, 000 · 6 · 4 hours
All plans include unlimited webinars per month, registration pages, and the full conversion toolset.
What We Liked and What Fell Short
What We Liked
- Best in class conversion features for live selling
- Timed offers and panic button are uniquely powerful
- Seamless integration with Kartra and EverWebinar
- Reliable streaming quality up to 5, 000 attendees
- Built in replay generation
What Fell Short
- Registration page builder is basic (use Leadpages or ClickFunnels for better pages)
- Email automation is limited (integrate with a dedicated ESP)
- No evergreen/automated webinar mode (that is EverWebinar)
- Higher price point than basic meeting tools
- No free trial (30 day money back guarantee only)
Frequently Asked Questions
Is WebinarJam better than Zoom for selling?
For selling during webinars, WebinarJam is significantly better. Zoom is a meeting tool with basic webinar add ons. WebinarJam is built specifically for webinar sales with timed offers, one click purchasing, panic buttons, and conversion tracking that Zoom simply does not have.
Can I use WebinarJam for evergreen webinars?
No. WebinarJam is for live webinars only. For automated/evergreen webinars, use EverWebinar (same company, designed for automated replays). The two products integrate seamlessly.
How many attendees can WebinarJam handle?
Up to 5, 000 on the Enterprise plan. For events larger than 5, 000, consider Hopin or Zoom Webinars.
Planning a high converting live webinar? Get a free webinar strategy session from our growth marketing team.