ActiveCampaign Post Webinar Sequences: Automate Follow Ups That Convert
By Chitra
ActiveCampaign excels at post webinar email automation. We built follow up sequences that converted 22% of webinar attendees. Here are the exact workflows.
The webinar itself is only half the battle. What happens in the 7 days after the webinar determines your revenue. ActiveCampaign is the best email automation platform we have used for post webinar follow up sequences. We built workflows that consistently convert 18 to 22% of webinar attendees into paying customers. Here are the exact sequences and logic.
Why ActiveCampaign for Webinar Follow Ups
ActiveCampaign is an email marketing and automation platform with advanced features for behavioral segmentation, conditional workflows, and CRM integration. For webinar funnels, it handles everything that happens after the live event: attendee vs no show segmentation, replay delivery, objection handling emails, deadline sequences, and sales handoff.
Quick Verdict
Criteria · Rating
Email Automation Depth · 10/10
Conditional Logic · 10/10
CRM Features · 8/10
Deliverability · 9/10
Ease of Use · 7/10
Overall · 8.8/10
Best for: Marketers who want the most sophisticated post webinar follow up automation available.
Starting price: $29/month (Lite), $49/month (Plus), $149/month (Professional)
The Post Webinar Follow Up Framework
Attendee Sequence (7 Days)
Day 0 (Immediately after webinar): Thank you email with key takeaways and offer link. Include a personal note referencing specific content from the presentation.
Day 1: Social proof email with testimonials from previous clients who took the offer. Include 2 to 3 specific case study results.
Day 2: Replay email with a link to the webinar recording. Emphasize key timestamps where the most valuable content appears.
Day 3: Objection handling email addressing the #1 reason people do not buy. Use FAQ format to handle 3 to 4 common objections.
Day 4: Bonus or incentive email adding an extra bonus for people who purchase before the deadline.
Day 5: Scarcity email reminding about the deadline. Share the number of spots remaining or the discount expiration.
Day 6: Final chance email with a direct, personal appeal from the presenter.
Day 7: Last call email emphasizing this is the final opportunity at this price.
No Show Sequence (5 Days)
Day 0: We missed you email with replay link. No sales pitch, just the value.
Day 1: Highlights email summarizing the 3 biggest takeaways from the webinar.
Day 2: Replay reminder with a specific content tease (watch minute 23 to 35 for the framework).
Day 3: Offer introduction email for no shows who watched the replay.
Day 4: Deadline email with the offer expiration.
Building the Automation in ActiveCampaign
Step 1: Create Tags
Set up tags for webinar-registered, webinar-attended, webinar-noshow, replay-watched, offer-clicked, and purchased. Your webinar platform (WebinarJam, Demio, etc.) triggers these tags via webhook or Zapier.
Step 2: Build the Conditional Fork
Create an automation that starts when "webinar-registered" tag is applied. Add a wait step until 30 minutes after the scheduled webinar end time. Then add an IF/ELSE condition: if "webinar-attended" tag exists, route to the attendee sequence; otherwise, route to the no show sequence.
Step 3: Add Purchase Exit
At every email in both sequences, add a goal condition: if "purchased" tag is applied, exit the automation and enter the onboarding sequence instead. This prevents the awkward situation of sending a sales email to someone who already bought.
Key ActiveCampaign Features for Webinar Automation
Predictive Sending
ActiveCampaign's machine learning predicts the best send time for each individual contact. Instead of blasting everyone at 9 AM, each email delivers at the time each recipient is most likely to open. In our testing, predictive sending improved open rates by 12 to 15%.
Lead Scoring
Assign points based on webinar engagement: registered (+5), attended (+15), watched 80%+ (+10), clicked offer (+20), visited pricing page (+25). When a lead hits your threshold score, automatically assign them to a sales rep for personal follow up.
Site Tracking
ActiveCampaign tracks which pages contacts visit on your website. If a webinar attendee visits your pricing page 3 times without purchasing, trigger a personalized email from the sales rep offering to answer questions.
Pricing
Plan · Monthly · Contacts · Automations
Lite · $29 · 1, 000 · 5
Plus · $49 · 1, 000 · 25
Professional · $149 · 1, 000 · Unlimited
Prices increase with contact count. For 5, 000 contacts: $89 (Lite), $139 (Plus), $209 (Professional).
Frequently Asked Questions
Is ActiveCampaign better than Mailchimp for webinar follow ups?
Significantly better. ActiveCampaign's conditional automation, lead scoring, and CRM integration are far more advanced than Mailchimp. For simple email broadcasts, Mailchimp is fine. For behavioral webinar follow up sequences, ActiveCampaign is the clear winner.
Can ActiveCampaign replace my webinar platform?
No. ActiveCampaign handles email and automation, not webinar hosting. Use it alongside WebinarJam, Demio, EverWebinar, or any other webinar platform.
What open rates should I expect from webinar follow up emails?
Webinar follow up emails typically achieve 40 to 60% open rates (much higher than regular marketing emails) because the recipient just attended or registered for your event. Click rates of 8 to 15% are common for well written follow up sequences.
Need help building post webinar sequences that convert? Get a free email strategy session from our team. We have built follow up automations that consistently convert 18 to 22% of webinar attendees.