GoHighLevel for Agencies: Build White Label Webinar Funnels That Scale
By Subhasini
GoHighLevel lets agencies build and sell white label webinar funnels to clients. We tested it across 15 agency accounts. Here is the detailed review.
If you run a marketing agency that builds webinar funnels for clients, GoHighLevel (GHL) changes the economics of your business. Instead of cobbling together ClickFunnels, ActiveCampaign, Calendly, and a CRM for each client, you get one white label platform at a flat rate regardless of how many clients you serve. We deployed GHL across 15 agency accounts managing webinar campaigns and this is what we learned.
What Is GoHighLevel and Who Is It For
GoHighLevel is an all in one marketing and CRM platform designed specifically for agencies. The key differentiator is white labeling: you can rebrand the entire platform with your agency's logo, domain, and styling, then resell access to clients at whatever price you choose.
Quick Verdict
Criteria · Rating
Agency Features · 10/10
Webinar Funnel Building · 7/10
CRM & Pipeline · 9/10
Email/SMS Automation · 8/10
Value for Money (Agencies) · 10/10
Overall · 8.4/10
Best for: Marketing agencies managing webinar funnels for multiple clients who want to reduce tool costs and increase margins.
Starting price: $97/month (Starter), $297/month (Unlimited), $497/month (SaaS Pro)
Key Features for Webinar Funnels
Multi Client Management
This is GoHighLevel's superpower. Create a sub account for each client, build their webinar funnel, set up their email sequences, and manage everything from a single dashboard. Each client gets isolated data, separate domains, and their own login. You can create funnel templates once and deploy them across all clients in minutes.
For agencies, this eliminates the nightmare of managing 15 different ClickFunnels accounts, 15 ActiveCampaign accounts, and 15 Calendly accounts. One GoHighLevel subscription covers everything.
Funnel and Landing Page Builder
GoHighLevel's funnel builder is solid but not as polished as ClickFunnels. The drag and drop editor handles all the basics: registration pages, thank you pages, webinar pages, and sales pages. Templates are available but the library is smaller than competitors.
Where GHL shines is snapshot sharing. Build a perfect webinar funnel for one client, save it as a snapshot, and deploy identical funnels to new clients in under 5 minutes. You can also sell snapshots in the GHL marketplace for additional revenue.
CRM and Pipeline Management
GoHighLevel includes a full CRM with pipeline management, which is a game changer for webinar follow up. When someone registers for a webinar, they automatically enter your pipeline. You can track them through stages: registered, attended, watched offer, purchased, and follow up needed. Combine this with automated tasks and reminders for your sales team and you have a complete webinar to close system.
Email and SMS Automation
GHL supports both email and SMS automation, which is powerful for webinar reminders. SMS reminders increase webinar attendance by 20 to 30% compared to email only. You can send automated text messages at key moments: registration confirmation, 24 hour reminder, 1 hour reminder, "starting now" alert, and replay availability.
Pricing Breakdown
Plan · Monthly · Sub Accounts · Users · White Label
Starter · $97 · 3 · Unlimited · No
Unlimited · $297 · Unlimited · Unlimited · Yes
SaaS Pro · $497 · Unlimited · Unlimited · Yes + SaaS Mode
For agencies, the Unlimited plan at $297/month is the sweet spot. Compare that to paying $147/month per client for ClickFunnels alone. With 5+ clients, GHL saves $500+ per month.
What We Liked and What Fell Short
What We Liked
- White label capability is unmatched
- Flat pricing regardless of client count
- CRM + pipeline + automation in one platform
- SMS automation for webinar reminders
- Snapshot system for rapid funnel deployment
What Fell Short
- Funnel builder less polished than ClickFunnels
- No native webinar hosting
- Learning curve for agency setup is steep (2 to 4 weeks)
- Mobile app is functional but inconsistent
- Customer support varies in quality
Frequently Asked Questions
Is GoHighLevel only for agencies?
No, but it is designed with agencies in mind. Individual businesses can use it, but the pricing and features are optimized for managing multiple client accounts. If you only need one webinar funnel for your own business, Systeme.io or ClickFunnels would be more cost effective.
Can GoHighLevel host live webinars?
No, you need to integrate with a webinar platform. WebinarJam, Zoom, and Demio all integrate with GHL. GHL handles the funnel, CRM, and follow up automation while the webinar platform handles the live broadcast.
How does GoHighLevel compare to ClickFunnels for agencies?
GoHighLevel is significantly more cost effective for agencies. One $297/month subscription covers unlimited clients vs paying $147+/month per client on ClickFunnels. GHL also includes CRM, SMS, and pipeline management that ClickFunnels lacks.
Running a marketing agency? Let us show you how to structure white label webinar funnels that generate recurring revenue from your clients.