Systeme.io Review: The Best Free Funnel Builder? (We Tested It)
By Chitra
Systeme.io offers a genuinely free funnel builder with email marketing, course hosting, and automation. We tested it for webinar funnels. Here is what you need to know.
Most funnel builders start at $100+/month. Systeme.io offers a free plan that includes funnel building, email marketing, course hosting, and automation. That sounds too good to be true, so we put it through real webinar campaigns to find out. Over 4 months, we built 8 webinar funnels on Systeme.io for early stage businesses and solopreneurs. This is what happened.
What Is Systeme.io and Who Is It For
Systeme.io is a French founded all in one marketing platform launched in 2018 by Aurelien Amacker. It offers sales funnels, email marketing, online courses, membership sites, automation, and affiliate management. The defining feature is the free tier: you get 3 funnels, 1 email campaign, 1 course, 2, 000 contacts, and unlimited emails.
Quick Verdict
Criteria · Rating
Ease of Use · 9/10
Webinar Funnel Templates · 6/10
Email Automation · 7/10
Payment Integration · 7/10
Value for Money · 10/10
Overall · 7.5/10
Best for: Solopreneurs, coaches, and small businesses testing webinar funnels without upfront investment.
Starting price: Free (then $27/mo, $47/mo, or $97/mo)
Key Features for Webinar Funnels
Registration Page Builder
The page builder is straightforward and fast. No coding required, no drag and drop complexity. You choose a template, click on elements to edit them, and publish. Registration pages we built loaded in under 2 seconds, faster than ClickFunnels pages on average.
The template library is smaller than competitors (about 50 templates total vs 200+ on ClickFunnels), but the webinar specific templates are well designed and conversion focused. We achieved 30 to 38% registration rates, slightly below what we typically see on ClickFunnels but impressive for a free tool.
Email Automation
Systeme.io's email automation handles the essentials: welcome sequences, time based triggers, tag based segmentation, and broadcast emails. You can build a complete webinar email flow including registration confirmation, reminder sequences, post webinar follow ups, and replay notifications.
The visual automation builder is clean and intuitive. However, it lacks some advanced features like conditional branching based on email engagement, predictive send time optimization, and dynamic content blocks. For straightforward webinar sequences, it does the job. For complex multi path automations, consider integrating with ActiveCampaign.
Payment Integration
Systeme.io supports Stripe and PayPal for payment processing. You can create order forms, one click upsells, and subscription plans. The checkout pages are simple but functional. One limitation: the checkout customization is basic compared to ClickFunnels or Kartra. You can change colors and text but the layout options are limited.
Analytics and Tracking
Analytics on Systeme.io are basic. You get page views, conversion rates per funnel step, email open and click rates, and revenue tracking. No advanced features like heatmaps, session recordings, or AI insights. For basic optimization, it works. For deep analysis, integrate Google Analytics 4 and use our Conversion Rate Calculator.
Step by Step: Building a Webinar Funnel in Systeme.io
Step 1: Create a new funnel and select the "webinar" funnel type. Choose from the available templates.
Step 2: Customize the registration page with your webinar title, date, and value proposition. Add a countdown timer and social proof.
Step 3: Set up the thank you page with calendar links and your first content tease.
Step 4: Build your email sequence in the automation section. Create a registration tag, add 3 to 5 reminder emails, and set up attendance/no show branching.
Step 5: Create your webinar page. Embed your live stream link or upload a replay video. Add CTA buttons for your offer.
Step 6: Build your sales page and checkout form. Configure pricing, payment plans, and any upsells.
The entire setup takes 3 to 5 hours on the free plan.
Pricing Breakdown
Plan · Monthly Cost · Funnels · Contacts · Emails
Free · $0 · 3 · 2, 000 · Unlimited
Startup · $27 · 10 · 5, 000 · Unlimited
Webinar · $47 · 50 · 10, 000 · Unlimited
Unlimited · $97 · Unlimited · Unlimited · Unlimited
The free plan is genuinely usable for running a single webinar funnel. No credit card required, no time limit. You only need to upgrade when you exceed 3 funnels or 2, 000 contacts.
What We Liked and What Fell Short
What We Liked
- Genuinely free tier with useful limits
- Fastest page builder we tested
- Unlimited emails on every plan (including free)
- Simple learning curve, usable within 1 hour
- Great value even on paid plans
What Fell Short
- Limited template variety
- Basic analytics compared to enterprise tools
- No native webinar hosting (need external tool)
- Checkout page customization is limited
- A/B testing only available on paid plans
Systeme.io vs Top Alternatives
Feature · Systeme.io · ClickFunnels · Kartra
Free Plan · Yes (3 funnels) · No · No
Starting Paid · $27/mo · $147/mo · $119/mo
Email Automation · Good · Basic · Advanced
Native Webinar · No · No · Yes
A/B Testing · Paid only · Yes · Yes
Best For · Budget users · Sales funnels · All in one
Who Should Use Systeme.io
Systeme.io is perfect for solopreneurs testing their first webinar funnel, businesses on tight budgets who need a free or low cost option, coaches and consultants running 1 to 3 webinars per month, and anyone who values simplicity over advanced features.
Skip Systeme.io if you need advanced email automation (use Kartra or ActiveCampaign), want extensive A/B testing on a free plan, need native webinar hosting (use Kartra or Demio), or are running high volume webinars with 10, 000+ contacts.
Frequently Asked Questions
Is Systeme.io really free?
Yes. The free plan includes 3 funnels, 2, 000 contacts, unlimited emails, 1 course, and 1 automation rule. No credit card required, no time limit. It is the most generous free tier of any funnel builder we have tested.
Can I sell paid webinars on Systeme.io's free plan?
Yes. The free plan supports Stripe and PayPal checkout. You can sell tickets, courses, or digital products directly through your funnels.
Is Systeme.io better than ClickFunnels?
For budget conscious users, absolutely. You get 80% of ClickFunnels' functionality for 0 to 18% of the cost. For advanced sales funnels with one click upsells and extensive split testing, ClickFunnels still has the edge.
Can I migrate to another platform later?
Yes. Systeme.io allows you to export your contact list. You will need to rebuild your funnels on the new platform, but your data is portable.
Starting your first webinar funnel? Get free guidance from our team. We will help you choose the right platform and structure your funnel for maximum conversions.