78% of B2B Buyers Prefer Long-Form Guides Over Sales Pitches
CMI research shows 78% of B2B decision-makers prefer educational guides over product content. Pillar content 3000+ words generates 5x more leads. Interactive content converts at 45%.
CMI research shows 78% of B2B decision-makers prefer educational guides over product content. Pillar content 3000+ words generates 5x more leads. Interactive content converts at 45%.